I turn fragmented business data into reporting, process clarity, and decisions people can use.
Business and analytics professional with experience in multi-client reporting, dashboard development, survey research, marketing operations, lead-data preparation, and stakeholder-ready communication.
Targeting Business Analyst, BI and Reporting Analyst, Marketing Data and Operations, Revenue Operations, and Growth Operations roles.
Selected organizations and project environments
My experience includes work completed as an employee, a project contributor, a workstream lead, and an academic client-project participant. The labels below distinguish those relationships rather than implying that every organization was an employer.
HCP Associates
Employer
Hillsborough County Aviation Authority and Tampa International Airport
Research project environment
Source 1 Solutions
Client project environment
City of Tampa and Ybor City Community Redevelopment Area
Civic research project
Westshore Alliance
District research project
Florida Trend
Academic client project
University of South Florida
Education and academic project partner
Reporting discipline that extends beyond a single platform or department.
The common thread in my work is not a particular dashboard or campaign. It is the discipline of defining the question, organizing the input, separating unlike measures, and presenting the result in a form that other people can use.
Business Reporting and BI
I have developed Looker Studio reporting, led recurring Google Ads and GA4 reporting, worked with Excel-based analysis, and translated platform data into summaries for client conversations. That work required more than displaying totals. It required keeping periods, entities, channels, form submissions, conversions, and qualified leads conceptually separate so that the report answered the right question.
Methods and tools: Looker Studio, GA4, Google Ads, Excel, KPI interpretation, data visualization, and client-ready reporting.
Business and Research Analysis
My research experience spans in-person passenger intercepts, resident and worker studies, executive interviews completed by a project team, competitive review, and research synthesis. I use tools such as SurveyMonkey and Excel to group responses, build PivotTables and charts, and convert detailed findings into communication appropriate for stakeholders.
Methods and tools: SurveyMonkey, Excel, data grouping, PivotTables, research synthesis, stakeholder findings, and decision support.
Revenue and Marketing Operations
I have supported CRM and email workflows, prepared lead data for downstream use, analyzed website form activity, and worked with recurring campaign reporting. My experience includes Pipedrive, Mailchimp, ZoomInfo, and NetSuite-oriented file preparation. I describe that work precisely: it involved data standardization and import preparation, not direct API integration or ownership of an enterprise implementation.
Methods and tools: CRM and email workflows, Pipedrive, Mailchimp, ZoomInfo, NetSuite-oriented preparation, form-fill analysis, and campaign reporting.
Process and Data Quality
Useful analysis begins with consistent definitions. I focus on field mapping, input and output requirements, validation, documentation, and clear attribution. That means identifying when two fields sound similar but represent different stages, separating personal work from team outcomes, and recording limitations instead of smoothing them over.
Methods and tools: Metric definitions, field mapping, standardization, validation, attribution, exception handling, and documentation.
One reporting discipline across different operating environments.
Agency and project work exposed me to different business models, audiences, decision cycles, and definitions of success. I have worked across a multi-industry portfolio spanning managed IT and cybersecurity, aviation, public-sector research, economic and community development, independent education, nonprofit services, hospitality, construction, logistics, financial services, security and surveillance, B2B technology, and local events and venue operations.
The depth and scope differed by account. The transferable work was learning what each organization needed to measure, how its data was structured, and how to communicate findings without collapsing unlike metrics into one story.
Research, reporting, and operations work with clear attribution.
Tampa International Airport and HCAA
Passenger research for Airside D concessions planning
As a contributor to a broader Hillsborough County Aviation Authority project, I completed at least 100 passenger intercept surveys per week at Tampa International Airport and supported research-data handling and reporting. The wider HCP Associates and Paslay Group project conducted more than 3,000 intercepts; that figure describes the team’s project scale, not my personal survey total.
Multi-industry reporting
Decision-ready reporting across different business models
I led recurring Google Ads and GA4 reporting and Looker Studio dashboard development while co-owning campaign-management and optimization work. The challenge was not simply combining platforms. It was maintaining useful distinctions across industries, accounts, reporting periods, lead stages, and stakeholder expectations.
Source 1 data standardization
Preparing B2B lead data for downstream workflows
I led a Python-assisted workflow that standardized ZoomInfo lead files for NetSuite-oriented downstream use. The work centered on field mapping, format consistency, validation, exception handling, and reliable import preparation.
Connecting analytical work to operational decisions.
My experience is strongest where reporting, research, process, and communication meet. I am pursuing roles in which an analyst must understand the business question, define the measures, organize the source data, identify important differences or gaps, and present a useful conclusion.
That foundation supports Business Analyst roles focused on data and process, BI and Reporting Analyst roles, Marketing Data and Operations roles, Revenue Operations roles, and Growth Operations roles. I am also interested in junior business-systems, CRM-systems, and implementation-oriented analyst positions when the work aligns with my documented reporting and workflow experience.
I bring practical experience in reporting and research while continuing to deepen SQL, formal data modeling, requirements methods, and systems-analysis practices. I do not present those developing areas as established professional specialties.
Need a clearer view of your acquisition, lead, and reporting systems?
A focused Growth Audit reviews how paid acquisition, landing pages, lead capture, CRM handoffs, KPI definitions, and reporting work together. The goal is to identify where measurement loses clarity and organize the most useful corrective actions.
Looking for an analyst who can connect data, process, and communication?
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